The unfortunate reality in our educational institutions is that now, more than ever, surveillance systems must provide daily support and meet critical demands in an emergency. Video Surveillance: Lessons from the Education Market, a new white paper by Hikvision, is designed to be a resource for our integrator partners, our sales team and anyone in the industry who’s interested in the education space.
Loaded with useful information about technology needs, navigating the funding process, and how to approach conversations with K-12 and higher education stakeholders, the report provides a roadmap for doing business in this vertical market.
IP video is improving security centralization, enabling the monitoring of multiple locations and expanding access to surveillance footage for remote and after-hours video (versus sending staff to the site). In a true security emergency, as the report reveals, “video surveillance at schools can better inform first responders of what to do when they arrive on scene.”
The report has practical insight into the video surveillance funding process. The education market tends to be seasonal with budget cycles driving funding, and therefore, projects.
“In fact, budget cycles drive the funding for any security project, in contrast to the enterprise market, for example, which tends to be more project-based. Budget decisions can’t be rushed, and they are made at specific times of the year. If you miss a budget cycle, you wait until next year for a project to be funded.”
Education customers look to their peers when selecting technologies. School administrators often reach out to other school districts, or to architect and engineering teams, to help them make a decision. Hikvision works closely with the A&E community, which creates more opportunity for our integrator and installer partners.
Of course, A&Es recommend products based on the specific needs of the school as well as local policies and requirements. For example, Texas requires special education areas have video and audio. And unlike higher education, most K-12 video is used as a forensic tool (not viewed in real-time).
Hikvision’s diverse product selection, rich feature set and affordable pricing all play well with education security needs.
“Integrators with experience in the school market are valuable, and a past record of completing school jobs can help an integrator win a contract,” said the report. While budget decisions can take time and start dates can be delayed by a variety of factors, compressed schedules demand quick and accurate work when the project launches.
Hikvision routinely meets with IT departments, security personnel and facility management departments to introduce technologies for upcoming projects, supporting integrators, A&Es and end users throughout the process.
To find out more, download the video surveillance in education report here.